In today’s crowded online marketplace, it’s more difficult than ever before to cut through the noise.
Digital marketing allows you to find, reach, and engage your target buyers online. With the right strategy and tactics, you can communicate your message to your ideal customers and get them to take action.
Whether you are a solopreneur, a startup or an establish business, you want to work with a team of experts who know how to manage your online presence and increase your sales.
But how do you find the right agency for you?
In this post, we’ll give you the information you need to make more informed decisions about what to look for when hiring a digital marketing agency.
What Digital Marketing Agencies Do
Not all agencies are created equal.
Some specialize in particular services, like websites design and development. While others provide a variety of social media services. But in general, most full-service digital agencies provide these services:
Social Media Marketing
Social media is a rapidly evolving arena for marketing your business.
Investing in social media marketing can bring about great results if done right.
The best digital marketing agency should develop a social media strategy and plan specific to your business goals.
Whether you want to build brand awareness, drive traffic to your website, provide customer service, promote your products and services, the social media team you hire should help you achieve the outcomes you are looking for.
Content marketing focuses on consistently creating and distributing valuable content to attract and convert your target audience.
Content marketing services that agencies might offer include blog articles, social media posts, videos, infographics, and more.
The best digital agency should develop a content marketing strategy to expand your online reach, build your digital presence, and increase your followers and customers.
Email marketing is not spam. It is not about sending newsletters and weekly announcements to a purchased email list.
Email marketing is permission-based marketing.
An experienced digital agency should help you send the right content to the right people at the right time. Each email you send serves a purpose and enables you to build relationships with your subscribers and drive more sales for your business.
Facebook Ads and Instagram Ads
Facebook ads and Instagram ads have the best targeting capabilities of any social media platform. You can target consumers based on location, income, gender, education level, interests, and major life events.
A digital agency should go beyond boosting your posts. The agency needs to create engaging ads by writing good copy, targeting your perfect audience and monitoring the ad campaign's performance for optimization.
LinkedIn is the most effective social selling platform for businesses to connect with industry experts and business decision makers.
The world’s professionals come to LinkedIn with a different mindset from other social media platforms. They’re looking for industry news, expert advice, insights, and networking.
A professional digital agency should help you grow your network and build your authority on LinkedIn. This will enable you to generate and warm up leads to move your conversation offline into your sales process.
Google Ads help your brand reach online consumers who are ready to buy. When most consumers have a problem, they turn to the search engine to find solutions. With Google AdWords, you'll be able to show up in the top results on a Google search page based on the keywords they type into the search bar.
A digital marketing agency should set up and manage your Google Ad campaigns.
First, the agency analyzes your competitors and performs an in-depth keyword research. Then, it creates ads and regularly tracks performance to optimize your clicks and sales conversions.
10 Things to Look for When Choosing the Best Digital Marketing Agency
Before you make the decision to pick a digital marketing agency for your business, here are ten questions that can help you evaluate the agencies you might consider.
1. Does the digital agency offer comprehensive services?
Unless you already have a dedicated in-house marketing team, look for an agency that serves as a one-stop-shop for all of your digital marketing needs.
The agency should provide a wide range of services from social media management to content marketing, email marketing, and social media advertising.
You should hire an agency that provides all the services you need and knows how to make them work together to achieve your unique goals.
2. Is the agency knowledgeable and up-to-date?
The world of digital marketing is always changing and evolving at a fast pace. Businesses have no choice but to catch up. Work with an agency that is up-to-date with the latest digital marketing trends and best practices.
3. How experienced is the agency's team?
Consider the experience of the digital marketing agency’s team. Go beyond just looking at how many years the digital agency has been in business. Instead, consider how long they have been working with companies that have similar goals and challenges to yours.
Look at the agency’s past work to get a better understanding of their experience. Not only will you be able to see the work they do but also whether they can deliver on their promise.
4. Does the team provide detail-oriented work?
Working with an agency requires a team that is detail-oriented and thorough when designing and implementing your campaigns. Every working piece of each digital marketing tactic needs to be just right to maximize your return on investment.
5. Does the agency have a work process?
Ask the agency some questions about their process to get a better understanding of how the team works. Learning about their process helps you determine how focused they are during each step of campaign planning and implementation.
6. What is the agency's portfolio?
The agency’s portfolio will show the quality and consistency of their work. Look at the details of each campaign to get a better idea of how they helped their clients meet their unique goals.
7. Do they use the most advanced digital marketing tools?
Digital agencies use a variety of tools to save time and get measurable results. Most agencies will display logos on their website to indicate certification in using these tools. Look on the agency’s site to see if they are using the most advanced tools and techniques to help their clients get the best results.
8. Do they listen to your needs and challenges?
How well does the agency understand your business challenges and needs? Work with an agency that provides solutions to your marketing challenges. If the agency can’t understand your brand, your target, and your goals, then it isn't the right fit for you. Be sure to choose an agency you are comfortable communicating with and one that offers you a tailored solution to your business.
9. Do they focus on improving their clients’ return on investment (ROI)?
Find a digital marketing agency that is results-oriented. Every business has different goals. Your agency should focus on helping you achieve your specific objectives through strategic digital marketing tactics.
When speaking with potential agencies, it’s vital to ask about what types of results they will deliver. You’ll also want to learn more about which specific tactics they will use to help you get these results. Don’t be afraid to ask for specifics. Find out what types of key performance indicators (KPIs) and metrics the agency uses to monitor success.
It’s hard to guarantee any result in a short time frame, but your agency should provide you with a timeline to implement your digital marketing plan and reach your goals. If the agency is vague or works on a model that doesn't focus on helping clients get results, they are not the best digital marketing agency for you.
10. Does the agency have an open and flexible agency culture?
Choosing the right digital marketing agency for your business is about more than just results-oriented work. You should also find out about the agency’s culture. Chat with the team to get a feel for how they work together. How dedicated are they to maintaining their culture? How closely does their culture align with your company’s culture?
Though this may seem like a minor detail, it can tell you a lot about the agency and the work they produce. You want to build a long and trusting relationship with your digital marketing agency. An open agency culture helps ensure that the right team with the right mindset is behind your digital marketing efforts.
Putting It All Together
Hiring the right digital marketing agency for your business can be a difficult, time-consuming, and costly process. However, the best agency can mean the difference between a surviving business and a thriving one.
With so many options out there for digital agencies, you’ll want to make sure that the team you work with has your best interest in mind. An agency should do more than help you meet your goals. They should add value to your brand and help you boost your ROI.
At KRM, we only work with clients we can add value for. After learning more about your business, our team will recommend next steps for your unique situation.
Contact us for a quick chat to see how we can help you grow your business online.