KRM: Amazon Advertising That Powers Your Organic Success

Niche:

Sports & Outdoors

Case

From Zero to Profit: How Strategic PPC Helped Launch a New Product in a Competitive Niche

Launching a new product on Amazon in a competitive niche is not an easy task. In this case study, a smart, carefully constructed strategy, close collaboration with the client, and data-driven decisions turned a brand-new listing into a profitable business in only a few months. Most importantly, this proves that a successful launch is possible with a budget of less than $15,000!

🎯 How It All Began:

In July 2024, a client approached us with a new product under a new brand. They were in charge of the product development and creating high-quality photos whilst we provided the launch strategy, SEO optimization, and managed their advertising campaigns.

Even prior to the first shipment, we advised the client on pricing strategies, discounts, and methods for quickly obtaining initial reviews. By the time the product was delivered to Amazon’s warehouses, the listing was fully optimized for conversions, supported by professional photos and SEO-optimized.

💡Strategy:

Initially, we built a basic structure for advertising campaigns. It wasn’t overly complex or groundbreaking, but the proper setup delivered immediate results.

Auto-Negative Campaigns: ^{We carefully excluded all search terms and ASINs that were already included in other campaigns, minimizing overlap and improving efficiency.}
Broad-Negative Campaigns: ^{In one broad campaign, we created several ad groups, each containing only one seed keyword (primary keyword). We also implemented negative keywords to prevent seed keywords from overlapping within the same campaign. This ensured precise campaign targeting and avoided competition between keywords.}
Targeting Weak Competitors: ^{Ads were aimed at competitors’ products with less than 100 reviews to capture their traffic.}
Testing Top Competitors: ^{Campaigns targeting niche leaders were launched to test whether we could capture their traffic.}

As data began to come in, we quickly created new campaigns based on the performance of the existing ones. Instead of simply increasing budgets, we reallocated them to favor the most profitable keywords. This allowed us to maintain a balance between costs and results.

✅ Results:

Despite logistical challenges, the results exceeded expectations:

August: ^{The product became profitable in its very first month, with 602 units sold}
September: ^{Inventory ran out for 20 days, but we quickly regained our ranking positions for key queries}
October: ^{Faced up to 7-day delivery delays as Amazon took longer to process inventory, yet still sold 1,391 units}
November: ^{Given our rapid growth and strong demand in November, we anticipated running out of stock. To manage this, we avoided additional marketing efforts, skipped sales events, and offered no discounts—instead, we periodically raised prices. As a result, 4,378 units were sold with excellent profit margins}
December: ^{Complete stockouts occurred, with only returned items available for sale}

✅ Key Metrics:

^{(with minor mismatchings depending on report sources)}

Units Sold (July–November): ^6,888

November Sales:

Average Price: ^$40.66
Total Sales: ^$177,619.69
ACOS: ^34.42%
TACOS: ^7.89%
Net Profit: ^$101,970.48
Organic Growth: ^{Rapid reduction in PPC reliance thanks to increasing organic sales.}
Debunking the Myths: ^{A successful launch with a budget under $15,000.}

Debunking the Myths: ^{A successful launch with a budget under $15,000}

This case study clearly shows that launching a product on Amazon with a limited budget is entirely achievable. Success doesn’t always depend on massive investments but rather on selecting the right niche and employing a well-planned launch strategy.

Thanks to strategic planning, cost control, and continuous analytics, even a new brand can achieve profitability in a short period. If you believe that success on Amazon is only accessible to major players with large budgets, we are here to dispel that myth. The key lies in strategy, data, and the right direction.

Currently, we rank 8th in the category and have rapidly regained all previous positions.

Niche:

Grocery & Gourmet Food

Case

Scaling in the Grocery & Gourmet Food Category

Average Product Price: ^$8.75

Average CPC: ^$0.66

Advertising Conversion Rate: ^13%+

KRM Agency - Scaling in the Grocery & Gourmet Food Category

🎯 Background:

The client initially sought our expertise for consultations and audits on three separate occasions. Impressed by the results, they decided to transition to full account management. The product, priced competitively in the market, is of high quality, resulting in strong reviews and high customer return rates. Approximately 20% of buyers purchase multiple units.

Despite these strengths, the low margins and reliance on FBM (Fulfilled by Merchant) shipping posed significant challenges. Expensive shipping deterred some customers, and transitioning to FBA remains a work in progress.

💡 Key Actions:

Optimized Listings: ^{Improved content and structure, ensuring higher conversion rates.}
Strategic Variation Management: ^{Built a variation of 12 products, with 3 leading as top performers. This strategy not only boosted overall sales but also increased visibility for other products in the lineup.}
Market Defense & Traffic Management: ^{We’ve confidently driven traffic from competitors’ branded keywords and strengthened our position in the market.}

✅Results:

Since partnering with us, we’ve increased daily sales from 10 units to 30–50 units (depending on the day of the week). Organic sales now account for 40% of total revenue, and the product has achieved a BSR of 18 in its category. Once the full product lineup transitions to FBA, we’ll be in a strong position to compete for the bestseller spot.

✅Next Steps:

‍The focus remains on achieving 50+ daily sales consistently and increasing the advertising conversion rate to 15%+. Transitioning to FBA is our priority, as it will resolve high shipping costs and unlock further growth potential.

This case demonstrates our ability to scale sales in a competitive and low-margin category. By leveraging strategic variations, optimizing listings, and defending market share, we’ve positioned the brand for long-term success, with the ultimate goal of becoming a category leader.

Niche:

Electronics

Case

Breaking Into a New Market with a Low-Margin Electronics Product

Product: ^{Complex technical product with low margins (electronics)}

Break-Even ACOS: ^{Max 8% (unrealistic for the niche)}

Primary Goal: ^{Drive organic growth to offset advertising losses and achieve profitability.}

KRM Agency - Breaking Into a New Market with a Low-Margin Electronics Product‍

🎯Background:

‍The product initially performed well in Spain due to a temporary, government-driven market boom. However, as the boom subsided, demand became inconsistent, and aggressive price competition made potential further advertising efforts unsustainable. With competitors offering significantly lower prices, maintaining profitability in Spain became unfeasible.

💡 Solution:

We identified Italy as a more stable and promising market with minimal competition on pricing. Despite having no prior sales history in Italy, we launched a tailored advertising campaign to maximize organic growth, build a competitive position, and drive the product toward profitability.

✅ Results:

Within the first month, the organic-to-ad sales ratio reached 46%, demonstrating a strong shift towards organic growth.
The product secured the Top 3 rankings for all relevant keywords in its category, significantly boosting visibility and long-term sales potential.
While initial advertising efforts were unprofitable, the rapid growth in organic sales offset the losses, positioning the product for sustainable profitability in the new market.

This case highlights our expertise in launching products in challenging markets and transforming them into profitable ventures. By focusing on organic growth as the primary goal, we overcame pricing pressures and established a strong foundation for long-term success. Even with a complex, low-margin product, we delivered results that exceeded expectations and unlocked profitability in a previously untapped market.‍

Niche:

Health & Household

Case

Launch Sales for New Brand Listing in Health Departments (Electronic)

🎯 Task:

Accelerate sales growth and generate profit in the shortest possible time

💡 Strategy:

A comprehensive analysis of competitors was conducted.
The product listing was moved to a different category for better alignment with search behavior
Recommendations were provided for improving product photos
The listing was optimized for SEO and enrolled in the Vine program to enhance its indexing
Advertising campaigns were launched after optimizing the listing and during the Vine program
Medium-frequency keywords were identified and promoted to the top, generating organic sales within two weeks
High-frequency and competitive customer search terms were continuously targeted
The break-even point was reached during the first month.

✅ Results:

We achieved a 50/50 ratio between advertising and organic sales in two months.

Profit-oriented campaigns: ^{ACOS at 30%.}

Strategic campaigns: ^{ACOS at 57%.}

Advertisement CVR (Conversion Rate): Increased from 4% to 10%.

Niche:

Sports & Outdoors

Case

Breaking the Cycle: Profitability Achieved After a Year of Losses

🎯Task:

The primary goal was to sell off the remaining inventory to recover at least part of the investments. After a year of working with other agencies, the client had not had a single withdrawal from Amazon, and the agency costs were significant (the first agency managed the account and the second handled PPC, which totaled approximately $3,500 per month).

KRM Agency - Breaking the Cycle: Profitability Achieved After a Year of Losses‍

Before collaborating with KRM.AGENCY

End of collaboration with KRM.AGENCY

This is the Sports niche, with an average price being $39.99. We maintained a price range of $84 – $119. High-frequency keywords had an Amazon BA Search Frequency Rank of 6,000, which indicates a highly competitive niche.

Before collaborating with KRM.AGENCY

End of collaboration with KRM.AGENCY

✅ What we did:

Relaunched Vine Program and distributed 10 units to improve the rating from 4.2 to 4.5
Studied previous ad campaigns, analyzed competitors, and created a basic structure for advertising campaigns, as well as optimized the listing’s SEO
After one month of work (March 13 to April 13), we managed to increase the sales velocity and achieved an ACOS of 80%, which still was not a satisfactory result
We decided to focus on 3 key queries, excluding placements with a conversion rate below 14%. By May, we had achieved a +400% increase in sales in comparison to March and brought ACOS down to 40%.

Niche:

Sports & Outdoors

Case

Testing a New Product in the Competitive Sports & Outdoors Category

🎯Task:

Evaluate the product's potential by testing the niche, selling through the test batch, and determining whether further investments in this competitive category are justified.

🎯Challenges:

‍The niche is dominated by world-renowned brands, making it highly competitive. Given that the client had a small number of reviews, a high cost of the test batch, and weak content, the goal was to confirm the product's market appeal despite these shortcomings.

💡 Strategy:

Listing Optimization: Conducted SEO improvements to enhance product visibility.
Vine Reviews: Distributed 30 units via the Vine program, achieving an impressive average rating of 4.7.
Targeted Advertising Strategy: Focused only on highly specific and relevant keywords highlighting the product's unique advantages. This approach allowed us to minimize competition with major players while leveraging unmet demand in this niche.
Campaign Launch: Managed a 3-child variation product, maximizing relevance and minimizing wasted expenditure

✅ Results:

Achieved a 10% advertising conversion rate, despite limited reviews and competitive challenges.
60% of sales were organic, driven by a highly focused keyword strategy.
ACOS of 32%, aligning well with testing goals.
The test batch sold out almost completely, signaling strong potential for the product in this category.

✅ Optimization Efforts:

Collaborated with the client to redesign packaging, reduce FBA fees, and improve profitability
Optimized logistics processes, further increasing product margins and allowing greater capacity for growth and scaling.

Based on the positive outcomes, a new batch of inventory has been ordered, and further investments in the niche are now planned. This case demonstrates how a strategic, data-driven approach can effectively validate a product in a competitive market and lay the groundwork for future scaling.

KRM Reviews

What our partners say

I reached out to this agency for help with my Amazon advertising campaigns. The results exceeded my expectations: sales increased, and ad spend was optimized. It’s a pleasure to work with professionals who know their stuff.

The KRM Agency team did a pre-audit, niche analysis, optimized our listings and launched advertising campaigns in our first month of operation. Everything was executed with quality and we are starting to track our first positive results that we have been trying to achieve for a whole year before working with the agency!

Pet Supplies

Fast, efficient, and professional. Thanks for delivering great results!

Beauty & Personal Care

We contacted KRM half a year ago and are completely satisfied with the results of cooperation. The team works for results and offers effective strategies.

Completely satisfied with working with Key Revenue Management Agency. We continue our cooperation and can safely recommend them.

Home & Kitchen

I contacted the agency for consultation before the launch of the product, received full information on the issues I was interested in, and also helped to make a competent strategy for the launch. We have been working together for a year now, and I trust them completely.

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From Zero to Profit: How Strategic PPC Helped Launch a New Product in a Competitive Niche

🎯 How It All Began:

💡Strategy:

✅ Results:

✅ Key Metrics:

Scaling in the Grocery & Gourmet Food Category

🎯 Background:

💡 Key Actions:

✅Results:

✅Next Steps:

Breaking Into a New Market with a Low-Margin Electronics Product

🎯Background:

💡 Solution:

✅ Results:

Launch Sales for New Brand Listing in Health Departments (Electronic)

🎯 Task:

💡 Strategy:

✅ Results:

Breaking the Cycle: Profitability Achieved After a Year of Losses

🎯Task:

Before collaborating with KRM.AGENCY

End of collaboration with KRM.AGENCY

Before collaborating with KRM.AGENCY

End of collaboration with KRM.AGENCY

✅ What we did:

Testing a New Product in the Competitive Sports & Outdoors Category

🎯Task:

🎯Challenges:

💡 Strategy:

✅ Results:

✅ Optimization Efforts: